{"id":24704,"date":"2026-09-01T17:06:33","date_gmt":"2026-09-01T17:06:33","guid":{"rendered":"https:\/\/www.qkstudio.com\/proyectos\/pensemos-en-chagas-mundo-sano-elea"},"modified":"2026-09-10T20:58:41","modified_gmt":"2026-09-10T20:58:41","slug":"pensemos-en-chagas-mundo-sano-elea","status":"publish","type":"proyectos","link":"https:\/\/www.qkstudio.com\/en\/projects\/pensemos-en-chagas-mundo-sano-elea","title":{"rendered":"Pensemos en Chagas – Mundo Sano – Elea"},"content":{"rendered":"\t\t
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From evidence to action: <\/b>A healthcare experience focused on prevention<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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“Pensemos en Chagas” is a digital platform created by Fundaci\u00f3n Mundo Sano<\/strong> and ELEA Laboratories<\/strong> to guide healthcare teams on prevention, diagnosis, and treatment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Challenges and Goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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At QKStudio, we partnered with the campaign to develop its digital platform, driving a fundamental paradigm shift: congenital Chagas disease is not inevitable<\/b>. It is an addressable public health challenge when diagnosis and treatment are ensured at critical stages of life\u2014particularly during pregnancy and the “fourth trimester” (postpartum period), a strategic window to treat the pregnant person and virtually eliminate the risk of transmission in future pregnancies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Clinical Evidence:<\/b> Delivering up-to-date scientific evidence to healthcare teams to empower clinical decision-making.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Timely Diagnosis: <\/b>Promoting Chagas screening for women of childbearing age, pregnant women, and newborns as a mandatory, simple, and free practice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Demystifying Treatment:<\/b> Breaking down treatment barriers by highlighting scientifically backed efficacy and safety.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Institutional Prioritization:<\/b> Positioning congenital Chagas as a public health<\/span> priority<\/span> across medical, academic, and institutional agendas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Timely diagnosis and treatment create a better future.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Campaign Ecosystem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We developed the web platform as the campaign\u2019s digital hub, orchestrating various touchpoints to guide healthcare professionals from data review to diagnosis and treatment decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Social networks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Distribution Materials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Scientific & Academic Events<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Distribution Materials<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Scientific & Academic Events<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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An experience focused on information accessibility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We designed and developed a 100% responsive<\/i> website that transforms dense scientific data into rapid clinical decisions, prioritizing visual clarity, quick scanning, and fast access to information across any device.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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An experience focused on information accessibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We designed and developed a 100% responsive<\/i> website that transforms dense scientific data into rapid clinical decisions, prioritizing visual clarity, quick scanning, and fast access to information across any device.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Content Architecture<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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A structured hierarchy of strategic core topics, backed by scientific evidence curated from medical journals<\/i>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Custom Responsive Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Fully responsive layout tailored for any device to ensure a seamless navigation experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Google Analytics + Tag Manager<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Detailed tracking of traffic, top-visited sections, and scientific link clicks to measure real user engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SEO & Search Positioning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Implementation of friendly URLs and structured metadata to optimize organic indexing on Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Core Pillars<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We centralized scientific evidence on congenital Chagas around two core pillars (diagnosis and treatment<\/b>), incorporating interactive tabbed navigation, papers<\/i> summary cards, and custom<\/i> iconography to streamline clinical practice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Campaign<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Distribution Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The campaign also incorporated an end-to-end strategy that connected social media content, print materials for clinics, and presence at scientific conferences, linking every physical touchpoint back to the web platform. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Social Media Strategy <\/b>(Meta & LinkedIn)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Audience-tailored content creation:<\/span><\/b> educational social graphics for Instagram\/Facebook and technical-institutional posts for LinkedIn.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Print Collateral<\/b> (Medical Sales Force)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Design of a printed information flyer system featuring epidemiological data, treatment guidelines, and a QR code for direct web access.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Scientific & academic event assets <\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Design of institutional collateral and event spaces<\/strong> for UBA and SOGIBA 2026.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Unique active website users <\/div>\t\t\t
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Pageviews during launch weeks<\/div>\t\t\t
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Global reach across countries<\/div>\t\t\t
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Returning user rate<\/div>\t\t\t
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Social media campaign reach<\/div>\t\t\t
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From evidence to action: A healthcare experience focused on prevention “Pensemos en Chagas” is a digital platform created by Fundaci\u00f3n Mundo Sano and ELEA Laboratories to guide healthcare teams on prevention, diagnosis, and treatment. Challenges and Goals At QKStudio, we partnered with the campaign to develop its digital platform, driving a fundamental paradigm shift: congenital […]<\/p>\n","protected":false},"featured_media":24643,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false},"tags":[],"tecnologia":[],"industria":[],"tipo_proyecto":[569],"class_list":["post-24704","proyectos","type-proyectos","status-publish","format-standard","has-post-thumbnail","hentry","tipo_proyecto-websites-ecommerce"],"acf":[],"yoast_head":"\n"Pensemos en Chagas" Portfolio Case Study | Digital Health Platform | QKStudio<\/title>\n<meta name=\"description\" content=\"A digital health platform developed in partnership with Mundo Sano and ELEA to guide physicians through Chagas diagnosis, treatment, and prevention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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