{"id":26559,"date":"2026-09-22T16:18:22","date_gmt":"2026-09-22T16:18:22","guid":{"rendered":"https:\/\/www.qkstudio.com\/proyectos\/el-rural"},"modified":"2026-10-05T15:23:31","modified_gmt":"2026-10-05T15:23:31","slug":"el-rural","status":"publish","type":"proyectos","link":"https:\/\/www.qkstudio.com\/en\/projects\/el-rural","title":{"rendered":"El Rural"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"elrural-logo-portfolio-qk\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Digitalization of the Agricultural Market<\/b>: El Rural<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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We modernized the digital architecture of the leading agribusiness channel, integrating live content, real-time auctions, and commercial services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Canal Rural is Latin America's leading agribusiness TV channel, with a 30-year track record and regional reach across more than 2,200 cable operators.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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“We designed and developed El Rural’s full-stack architecture through its web portal and official mobile applications, unifying live TV broadcasting, livestock auction streaming with real-time bidding, a specialized classifieds marketplace, and a Freemium\/SaaS monetization model.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBroadcasting, Live Streaming & Real-Time Auctions\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\"We aim to integrate live television broadcasting and livestock auction streaming with an interactive bidding floor for buyers and auctioneers, ensuring high availability and omnichannel synchronization.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMarketplace & Specialized Classifieds\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tDevelop a unified digital marketplace categorized by sector (machinery, livestock, real estate, and services), tailored for field operations with offline catalog browsing.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFreemium Monetization & Automated Billing \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tImplement a subscription-based SaaS business model with featured listings (Basic, Premium, and Premium TV) featuring automated transaction processing.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Live TV, real-time auctions, and classifieds in a single omnichannel architecture.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tech Ecosystem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We developed a comprehensive, cross-platform architecture designed to connect all key players in the sector, unifying the web portal and mobile applications across three core digital products:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canal Rural App<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Avisos Rurales App<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ecosistema-tecnologica-elrural-portfolio-qk\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tScalable Multi-Platform Mobile Development with React Native and Redux\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tOffline-First Architecture for Uninterrupted Field Operations\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPerformance Optimization & Efficient Loading with Google Static Maps API\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSecurity Hardening, SDK 26+ Compliance, and APNs\/Keystore Signing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Website<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Web Design and development<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We designed the web portal as the ecosystem’s multimedia and transactional hub<\/strong>, where we implemented live TV broadcasting, auction streaming with real-time bidding, and an agribusiness marketplace, complemented by industry news and insights and a SaaS self-service module via Mercado Pago.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVisit www.elrural.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Website Content<\/h2>\t\t\t\t<\/div>\n\t\t
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Classifieds Marketplace: <\/b>Unified catalog for buying and selling farm inputs, machinery, livestock, and real estate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Agri-News Portal: <\/b>News, market analysis, and agribusiness trends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Livestock Auctions:<\/b> Live auction console featuring video streaming, lot catalogs, and real-time bidding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Weather & Forecasts: <\/b>Meteorological service featuring rainfall, humidity, and regional alerts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Auction Schedule:<\/b> Interactive calendar of upcoming livestock auctions by auction house.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Live TV:<\/b> High-definition live broadcast of the Canal Rural signal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Backoffice & Payments:<\/b> Admin panel for managing listings, users, and payments with Mercado Pago.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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“Omnichannel Synchronization (Web \u2194 App)<\/b>: REST APIs for instant updates between the web and mobile apps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"celular-elrural-protfolio-qk-app-canal-elrural\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Canal Rural Live App<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We developed a native mobile application designed for media streaming and real-time user interaction.<\/b> The platform integrates live broadcasts and an interactive auction desk, seamlessly connecting with the web portal’s news, weather, and market sections to ensure up-to-date information at all times.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Live TV & Continuous 24\/7 Broadcast<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Livestock Auction Live Streaming <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Real-Time Bidding & Auction System<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Auction Calendar & Lot Profiles<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Web-Integrated Agricultural Information Portal<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"celular-elrural-protfolio-qk-app--canal-elrural-2\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"elrural-logo-portfolio-qk\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canal Rural Live App<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We developed a native mobile application designed for media streaming and real-time user interaction.<\/b> The platform integrates live broadcasts and an interactive auction desk, seamlessly connecting with the web portal’s news, weather, and market sections to ensure up-to-date information at all times.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Live TV & Continuous 24\/7 Broadcast<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Livestock Auction Live Streaming <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Real-Time Bidding & Auction System<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Auction Calendar & Lot Profiles<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Web-Integrated Agricultural Information Portal<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Avisos Rurales App\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We developed a specialized mobile application for the agribusiness marketplace. It allows users to browse, publish, and manage classifieds by category, offering premium Freemium\/SaaS featured plans along with offline-first support for seamless in-field use without connectivity. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Specialized Catalog:<\/b> Classifieds for machinery, livestock, real estate, and services.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Freemium Model with Mercado Pago Integration:<\/b> Free quota of N listings per user, alongside paid plan subscriptions (Basic, Premium, Premium TV) processed via integrated WebViews.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Geolocation:<\/b> Interactive map search and location discovery powered by the Google Maps SDK and Google Places API.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Specialized Catalog:<\/b> Classifieds for machinery, livestock, real estate, and services.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Freemium Model with Mercado Pago Integration:<\/b> Free quota of N listings per user, alongside paid plan subscriptions (Basic, Premium, Premium TV) processed via integrated WebViews.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Geolocation:<\/b> Interactive map search and location discovery powered by the Google Maps SDK and Google Places API.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Campaign<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Auctions Module & Omnichannel Role-Based Access Control (RBAC)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The system centralizes auction logic within the backend and synchronizes the Web platform and Mobile App through an Access Control system coordinating 5 key user profiles:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Auctioneer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Leads the live auction. Receives bids from the web\/app in real time, validates or rejects them, and closes each lot. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Buyer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Actively participates in the auction. Follows the live stream, submits low-latency bids, saves favorite lots, and receives push notifications. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Administrator<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Manages the overall platform. Handles full CRUD management for users, lots, breeds, categories, locations, auction houses, and notifications. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Evaluator<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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In charge of technical setup. Reviews and onboard auctions and lots into the system along with their specifications. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Consignee<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Commercial Representative. Manages the institutional profile and events assigned to their Auction House. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"Looking to transform customer relationships and create digital experiences that strengthen brand engagement?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us, we can help you!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Digitalization of the Agricultural Market: El Rural We modernized the digital architecture of the leading agribusiness channel, integrating live content, real-time auctions, and commercial services. Canal Rural is Latin America’s leading agribusiness TV channel, with a 30-year track record and regional reach across more than 2,200 cable operators. “We designed and developed El Rural’s full-stack […]<\/p>\n","protected":false},"featured_media":25692,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false},"tags":[],"tecnologia":[],"industria":[],"tipo_proyecto":[569],"class_list":["post-26559","proyectos","type-proyectos","status-publish","format-standard","has-post-thumbnail","hentry","tipo_proyecto-websites-ecommerce"],"acf":[],"yoast_head":"\nEl Rural Portfolio | Digital AgTech Platform | QKStudio<\/title>\n<meta name=\"description\" content=\"Discover how we built the El Rural web and mobile app to power live livestock auctions and marketplaces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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