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Digitalization of the Agricultural Market: El Rural

We modernized the digital architecture of the leading agribusiness channel, integrating live content, real-time auctions, and commercial services.

Canal Rural is Latin America's leading agribusiness TV channel, with a 30-year track record and regional reach across more than 2,200 cable operators.

“We designed and developed El Rural’s full-stack architecture through its web portal and official mobile applications, unifying live TV broadcasting, livestock auction streaming with real-time bidding, a specialized classifieds marketplace, and a Freemium/SaaS monetization model.

Broadcasting, Live Streaming & Real-Time Auctions

"We aim to integrate live television broadcasting and livestock auction streaming with an interactive bidding floor for buyers and auctioneers, ensuring high availability and omnichannel synchronization.

Marketplace & Specialized Classifieds

Develop a unified digital marketplace categorized by sector (machinery, livestock, real estate, and services), tailored for field operations with offline catalog browsing.

Freemium Monetization & Automated Billing

Implement a subscription-based SaaS business model with featured listings (Basic, Premium, and Premium TV) featuring automated transaction processing.

Live TV, real-time auctions, and classifieds in a single omnichannel architecture.

Tech Ecosystem

We developed a comprehensive, cross-platform architecture designed to connect all key players in the sector, unifying the web portal and mobile applications across three core digital products:

Website

Canal Rural App

Avisos Rurales App

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Scalable Multi-Platform Mobile Development with React Native and Redux

Offline-First Architecture for Uninterrupted Field Operations

Performance Optimization & Efficient Loading with Google Static Maps API

Security Hardening, SDK 26+ Compliance, and APNs/Keystore Signing

Website

Web Design and development

We designed the web portal as the ecosystem’s multimedia and transactional hub, where we implemented live TV broadcasting, auction streaming with real-time bidding, and an agribusiness marketplace, complemented by industry news and insights and a SaaS self-service module via Mercado Pago.

Website Content

Classifieds Marketplace: Unified catalog for buying and selling farm inputs, machinery, livestock, and real estate.

Agri-News Portal: News, market analysis, and agribusiness trends.

Livestock Auctions: Live auction console featuring video streaming, lot catalogs, and real-time bidding.

Weather & Forecasts: Meteorological service featuring rainfall, humidity, and regional alerts.

Auction Schedule: Interactive calendar of upcoming livestock auctions by auction house.

Live TV: High-definition live broadcast of the Canal Rural signal.

Backoffice & Payments: Admin panel for managing listings, users, and payments with Mercado Pago.

“Omnichannel Synchronization (Web ↔ App): REST APIs for instant updates between the web and mobile apps.

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Canal Rural Live App

We developed a native mobile application designed for media streaming and real-time user interaction. The platform integrates live broadcasts and an interactive auction desk, seamlessly connecting with the web portal’s news, weather, and market sections to ensure up-to-date information at all times.

Live TV & Continuous 24/7 Broadcast

Livestock Auction Live Streaming

Real-Time Bidding & Auction System

Auction Calendar & Lot Profiles

Web-Integrated Agricultural Information Portal

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Canal Rural Live App

We developed a native mobile application designed for media streaming and real-time user interaction. The platform integrates live broadcasts and an interactive auction desk, seamlessly connecting with the web portal’s news, weather, and market sections to ensure up-to-date information at all times.

Live TV & Continuous 24/7 Broadcast

Livestock Auction Live Streaming

Real-Time Bidding & Auction System

Auction Calendar & Lot Profiles

Web-Integrated Agricultural Information Portal

Avisos Rurales App

We developed a specialized mobile application for the agribusiness marketplace. It allows users to browse, publish, and manage classifieds by category, offering premium Freemium/SaaS featured plans along with offline-first support for seamless in-field use without connectivity.

Specialized Catalog: Classifieds for machinery, livestock, real estate, and services.

Freemium Model with Mercado Pago Integration: Free quota of N listings per user, alongside paid plan subscriptions (Basic, Premium, Premium TV) processed via integrated WebViews.

Geolocation: Interactive map search and location discovery powered by the Google Maps SDK and Google Places API.

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Specialized Catalog: Classifieds for machinery, livestock, real estate, and services.

Freemium Model with Mercado Pago Integration: Free quota of N listings per user, alongside paid plan subscriptions (Basic, Premium, Premium TV) processed via integrated WebViews.

Geolocation: Interactive map search and location discovery powered by the Google Maps SDK and Google Places API.

Campaign

Auctions Module & Omnichannel Role-Based Access Control (RBAC)

The system centralizes auction logic within the backend and synchronizes the Web platform and Mobile App through an Access Control system coordinating 5 key user profiles:

Auctioneer

Leads the live auction. Receives bids from the web/app in real time, validates or rejects them, and closes each lot.

Buyer

Actively participates in the auction. Follows the live stream, submits low-latency bids, saves favorite lots, and receives push notifications.

Administrator

Manages the overall platform. Handles full CRUD management for users, lots, breeds, categories, locations, auction houses, and notifications.

Evaluator

In charge of technical setup. Reviews and onboard auctions and lots into the system along with their specifications.

Consignee

Commercial Representative. Manages the institutional profile and events assigned to their Auction House.

"Looking to transform customer relationships and create digital experiences that strengthen brand engagement?

Let's team up
¡Trabajemos en equipo y hagamos que suceda!

Política de Calidad

ISO 9001:2015

En QKStudio nos destacamos por el diseño y desarrollo de software y aplicaciones web o mobile que integran interfaces atractivas con el uso de últimas tecnologías, generando aplicaciones funcionales, usables e intuitivas para las empresas, ejecutando nuestros proyectos con el esfuerzo estimado.

Buscamos el crecimiento constante de nuestra empresa, a nivel nacional e internacional, apostando al desarrollo de la industria del software en Argentina.

El software o sitio/aplicación web o mobile es diseñado y desarrollado por expertos y profesionales en comunicación visual, desarrollo, marketing, usabilidad y posicionamiento en Internet; combinando la experiencia y las tecnologías emergentes.

Prestamos un servicio de máxima calidad y asumimos el riesgo de ello porque sabemos cómo respaldarlo, procurando la satisfacción de nuestros clientes, a través de la seriedad, responsabilidad y dedicación con la que hacemos nuestro trabajo.

Por todo esto, asumimos el compromiso de cumplir con los requisitos aplicables y de mejorar continuamente nuestro sistema de gestión de calidad, de acuerdo a los requisitos de ISO 9001:2015.

Certificado ISO 9001 - QKStudio
Let's team up
Let's team up and make it happen!
Let's team up
Let's team up
and make it happen!
Let's team up
Let's team up
and make it happen!