In an exclusive interview for Líderes TV, Ana Paula Sabelli, CEO of QKStudio, and Max Bidart, Creative Director, discuss the impact of technology, artificial intelligence and user experience on how companies evolve. It is an in-depth conversation about innovation, organizational culture and leadership in the digital age, hosted by Cecilia Luchía Puig.
As part of the series Líderes TV – Interviews with CEOs and leaders of top companies, QKStudio was the focus of a conversation that covered almost two decades of experience in digital transformation, strategic design and innovation applied to business.
From the Sheraton Buenos Aires Hotel, Cecilia Luchía Puig spoke with Max Bidart and Ana Paula Sabelli about the challenges organizations face today in a context shaped by technology, artificial intelligence and new consumer habits.
During the interview, Ana Paula shared how her connection with technology began at a very young age and how she went on to bring computing and design together, at a time when the web was still taking shape. For her, the true value of technology lies in its ability to transform experiences and make people’s lives easier.
For his part, Max explored the role of design as a strategic communication tool, moving away from a purely aesthetic view:
“We are fundamentalists about the concept. It all starts with asking ourselves why, what for and how we do things.”
Both highlighted the international recognition their work received alongside IDEQUO in Spain, winner of the Eikon de Oro Award, as the result of an end-to-end digital transformation process centered on the user and the educational experience.
Along those lines, they stressed the importance of planning before executing:
“First we have to analyze what we want to communicate and to whom. Then come the visual and technological parts.”
Another central theme was the impact of artificial intelligence on companies. Far from presenting it as an automatic solution, they underscored the need to pair it with deep cultural change:
“If you don’t manage cultural change, any digital transformation, with or without AI, is bound to fail.”
The conversation also covered user experience as a key factor for growth and customer loyalty:
“Today your website is your storefront, your point of sale and your first contact with the customer.”
Max focused on storytelling applied to digital design, seeing each platform as a story that is built step by step:
“Designing a website is telling a story. Designing an app is too. And so is writing.”
Finally, Ana Paula reflected on QKStudio’s journey and the relationship built with its clients over almost twenty years:
“It’s like our baby. Seeing how our work affects people and companies is the most rewarding part.”
An interview that combines strategic vision, international experience and a humanistic view of technology, showing how real innovation always starts with purpose.
Watch the full interview
Below you can watch the full program with the interview of Max Bidart and Ana Paula Sabelli on Líderes TV.
