The digital transformation we supported with IDEQUO (formerly ESMADECO) was recognized by the Eikon Awards and by Clarín, Argentina’s most important news outlet.
The 2025 Eikon Awards, the most important event in institutional communication in Latin America, will be held on November 11. This year, we are proud to be among the award-winning campaigns for our work with IDEQUO, the Madrid-based interior design school (formerly known as Escuela Madrileña de Decoración).
A digital revolution in interior design
Among the international contenders at this year’s Eikon, the decoration school IDEQUO (formerly ESMADECO), a leader in interior design education in Spain, also stood out. Together with the consultancy QKStudio, it presented the campaign Transforma tu vida, recognized in the Digital. Web, Social Media and Mobile Digital / International category. The project, driven by QKStudio as a strategic partner, was an end-to-end digital transformation that supported the school’s consolidation in Spain and its expansion into Latin America. The initiative included a complete redesign of the institutional website, a new e-learning platform, process automation, custom dashboards and the rollout of training modules tied to artificial intelligence.
A digital campaign from Spain to Latin America
A digital campaign from Spain to Latin America. This whole digital ecosystem was built around a narrative centered on personal and professional change, delivering concrete results in positioning, lead generation and user experience.
“QKStudio supported us in our digital transformation process, strengthening every aspect of the educational experience,” said Henry Berczely, CEO of IDEQUO.
The campaign allowed the institution to set its academic offering apart with an approach aligned with the trends transforming professional practice. Results came quickly: a 46% increase in engagement and 400% growth in the rate of international students.
The competition’s judges noted that it was a “campaign with a transformative slogan and real results driven by users’ experiences.”
