The CEOs Evolution Forum 2025 brought together 25 of the region’s most influential leaders in Buenos Aires, including figures from industry, energy and services. There, Ana Paula Sabelli, CEO of QKStudio, shared how digital transformation and artificial intelligence are redefining the competitiveness of organizations in Argentina and Latin America.
QKStudio took part in the 6th edition of the “CEOs Evolution” Forum, organized by Líderes TV and Editorial Mañana Profesional, where its CEO Ana Paula Sabelli, MBA, was invited as a speaker to share the company’s vision on digital transformation and artificial intelligence as strategic pillars for the future of organizations.
The event brought together 25 business leaders and regional figures at the Sheraton Buenos Aires Hotel & Convention Center and was broadcast to 15 countries through UCL Televisión. Participants included Martín Zuppi (Stellantis / ADEFA), Daniel Herrero (Prestige Auto / Mercedes-Benz Argentina), Mariana Gallo (PepsiCo), Mariana Schoua (Aconcagua Energía / AmCham) and Gabriela Aguilar (Excelerate Energy), among others.
From digitization to reinventing businesses
In her talk, Sabelli traced QKStudio’s evolution from its beginnings in 2007 to its position as a strategic partner in digital innovation:
“We went from being a studio that built nice-looking websites to helping companies rethink their business models, integrate user-centered experiences and, today, add generative artificial intelligence.”
One of the standout cases was Camuzzi Gas, where end-to-end digitization transformed the experience of millions of users and delivered measurable results:
- 97% of users digitized.
- 100% of procedures available as self-service.
- 24 million annual interactions in the Virtual Office.
- Over USD 600,000 in operating cost savings.
An extraordinary moment to lead change
Sabelli closed her talk by stressing that digital transformation is not just a tool, but a decisive competitive advantage:
“Digital transformation is not an option: it’s a necessity for organizations to stay relevant, profitable and innovative in a constantly changing market. Artificial intelligence is now the great catalyst of this new era.”
The full event is available on the digital channels of Líderes TV and in the UCL Televisión broadcast across Latin America.
