Laboratorios Bagó Portfolio | Multisite Digital Ecosystem

Laboratorios
BAGÓ

We shifted the focus towards the people’s experience and placed the user in a central place. For each user, a specific website development.

Laboratorios BAGÓ

We shifted the focus towards the people’s experience and placed the user in a central place. For each user, a specific website development.

Ethics at the service of healthcare

Bagó has its origins in 1934, in Argentina. This pioneering pharmaceutical company has, among its main scientific milestones, being the first laboratory to manufacture penicillin-based products in Argentina in 1945.

+50

Production countries

11 Global manufacturing plants

85 Patents granted in 15 countries from proprietary R&D

+480

Products covering 46 therapeutic lines

Laboratorios Bagó is a symbol of excellence, and we work to match it.

Not only do we design a website, we work on seven simultaneous projects that aim at a different user experience, including a National and an International Institutional Website, an e-learning site for doctors, a Human Resources portal, a Vademecum with information of the medicines worked on, a Massive Consumption site and an Intranet for employees.

The Bagó Ecosystem

We design the different Bagó lines, consolidating an ecosystem with differentiated and coherent identities.

Institutional Website

Grupo Bagó

Vademecum

Bagó Innova

Bagó hepat

Esoprazol

Website

Bagó Corporate

For the National Public, we designed a bilingual Institutional Site. It has Institutional Information, a News section, information on Job Vacancies and a detail of the Products marketed.

News on events, launches, and activities

Section to apply or view job opportunities

Information on marketed products

Access to Bagó Innova with exclusive content for healthcare professionals.

Digital library featuring a collection of books and publications on Bagó and culture.

Pharmacovigilance information and comprehensive support services

Sustainability reports

We support Bagó in designing its Sustainability Report, aiming to present the company’s year-over-year data in a clear, organized, and accessible way. Each edition has earned industry awards, reinforcing the report’s value over time.

2022 Report

2023 Gold Eikon Award

2023 Report

2024 Gold Eikon Award

2024 Report

2025 Gold Eikon Award 2025 Britcham Argentina
2025 Foro Ecuménico Social

2026 Sello Buen Diseño Argentino

2025 Report

Website

Grupo BAGÓ

Facing the International Public, we designed and developed a Worldwide Site for the Bagó Group.

Loading speed and ease of navigation for the user were the objective of this Site.

All the company’s websites in each country are centralized here.

Vademecum

Faced with the problem of lack of positioning of some medicines and drugs with which the Laboratory works, we developed within the category of Products, the Vademecum, where is the complete catalog of bagó products.

Although it was created with the internal public in mind, it is also useful for the general public, being able to download brochures, obtain information on each product and more.

Web page

Bagó Innova

We develop an e-learning Platform for subscribed Professionals and accompany it with Digital Marketing strategies. Its objective is to contribute to the professional, scientific, theoretical and practical training of professionals in the different specialties.

We also designed their Instagram presence, using a strategy focused on highlighting their communication channels and showcasing what Bagó Innova is through fresh content, archives, and videos.

bagoinnova

Web page

Bagó Innova

We also designed their Instagram presence, using a strategy focused on highlighting their communication channels and showcasing what Bagó Innova is through fresh content, archives, and videos.

bagoinnova

We also designed their Instagram presence, using a strategy focused on highlighting their communication channels and showcasing what Bagó Innova is through fresh content, archives, and videos.

bagoinnova

Through this modern digital content platform, the professional gains access to updated information and knowledge quickly and efficiently, can participate in training events and interact, give opinions and be aware of news 24 hours a day, 365 days a year.

Bagóhepat

We developed for the Mass Consumption Division of Laboratorios Bagó, the new website of the hepatoprotector “Bagóhepat”, creating a responsive design, in the onepage concept, based on scroll effects to develop a storytelling of the product seeking to tell its benefits, how it is formulated and the presentations. The TV commercial was also presented and the slogan “No matter how you choose to eat, Bagóhepat is your ally in digestive health” was sought to anchor, to enhance the message.

Esoprazol

We designed and developed the Esoprazol website as a digital platform focused on clearly communicating the medication, its benefits, and features, while facilitating access to useful information for both patients and the general public. The site structure organizes content simply, integrating product details, usages, and pharmacy locations to deliver an agile and reliable user experience.

BagóHepat

Esoprazol

Website

A design for each user

For the National Public, we designed a bilingual Institutional Site. It has Institutional Information, a News section, information on Job Vacancies and a detail of the Products marketed.

A design for each user

For the National Public, we designed a bilingual Institutional Site. It has Institutional Information, a News section, information on Job Vacancies and a detail of the Products marketed.

Welcome Bagó Innova, new E-learning Platform!

Brand Positioning

We help position the new platform with campaigns in Google Ads. We determine the keywords most used by target users and create a search campaign to drive traffic to the site, thus promoting registrations to access exclusive content.

Welcome Bagó Innova, new E-learning Platform!

Brand Positioning

We help the organic positioning of the new platform with campaigns in Google Ads. We determine the keywords most used by target users and create a search campaign to drive traffic to the site, thus promoting registrations to access exclusive content.

A user-oriented approach

We not only provide access to the information, we also facilitate through it the sending of newsletters and surveys to registered users in order to assess their level of satisfaction with the Platform and thus identify possibilities for improvement.

We integrated SAP into the job portal

Building on the usability guidelines established for Laboratorios Bagó’s websites, we integrated SAP SuccessFactors with the brand’s HR Portal.