QKStudio won the Gold Eikon at the 28th edition of the Awards for Excellence in Institutional Communication, with an award in the International category Digital. Web and Mobile, for its work with IDEQUO (formerly known as Escuela Madrileña de Decoración).
The award recognizes a digital transformation process developed by QKStudio to support the consolidation of IDEQUO in Spain and its international expansion, especially in Latin America.
The project, built around the concept “Transform your life,” included a complete overhaul of the institutional website and its navigation architecture, the development of a new integrated e-learning platform, the creation and redesign of audiovisual content with animations and audio improvements using artificial intelligence, and the rollout of dedicated landing pages for campaigns in Mexico and Latin America.
It also added internal process automation, custom dashboards for students, and a unified user experience across the website and the campus. This whole digital ecosystem was tied together by a coherent brand narrative centered on personal transformation, which strengthened the bond with the community of students and graduates.
“This award highlights the real impact of a digital transformation conceived from communication, aligned with our educational mission and with the challenges of international growth,” the school said.
As a result, IDEQUO achieved a 400%+ increase in international students, a 45%+ increase in conversion rate, and built a scalable digital presence that now reaches students across Latin America.
IDEQUO: interior design education since 2008
It is a training center specializing in interior design and decoration, based in Madrid with an international reach. Since 2008, it has trained more than 6,000 students in Europe and Latin America, becoming one of the leading interior design schools in Europe.
Its approach combines intensive training with employability, using technology applied to design, including 3D software, AI and digital tools. The programs, both in-person and online, are aimed at adults who want to reinvent themselves professionally or strengthen their profile as interior designers. Classes are taught by working professionals, which ensures up-to-date teaching that stays connected to the real market.
After 18 years in Spain, IDEQUO arrived in Mexico with diploma programs and master’s degrees designed to turn passions into professions and bring European standards of educational quality to new audiences.
About QKStudio
With more than 18 years of experience, QKStudio is a digital solutions company with a strong presence in Argentina, Spain, Latin America and the United States. It specializes in end-to-end digital experiences, with a focus on UX/UI design, web development, creative content, performance and automation.
It works collaboratively with its clients, adapting to their goals with an agile, strategic approach. This new award adds to a track record marked by excellence in digital communication, and reinforces its position as a technology and creative partner for growing brands.
In recent years, QKStudio has received important awards for its contributions to design, communication and innovation. In 2024, it won the Gold Eikon Award in the General Sustainability Campaign category for its work with Laboratorios Bagó on the “Potenciar la Sustentabilidad” campaign, which included designing the company’s first Sustainability Report and a comprehensive institutional communication plan with a triple-impact approach.
In 2025, it was honored again with the Eikon International Award for its work with IDEQUO, developing a digital expansion strategy based on the concept “Transform your life,” with concrete results in positioning, conversion and international reach.
That same year, Universo Camuzzin, the transmedia chatbot developed for Camuzzi Gas, earned the Argentine Good Design Seal (SBD) for its integrated approach: it combines functionality, empathy, storytelling, technology and education, answering more than 45,000 inquiries a month and strengthening the brand’s digital identity through an innovative character with social impact.
The big night of the Eikon Awards
The official statuette ceremony will take place on November 11, when it will be revealed which type of award each entry receives: gold, silver or blue. The red statuette (for the most innovative campaign) and the green one (for environmental impact) will also be presented. It will be a key event for the leaders of institutional communication in the region.
