Connecting with consumers on the mobile web and in apps is a big opportunity for businesses, since the number of mobile device users grows every year.
The number of smartphone users worldwide exceeds 3 billion and is expected to keep growing steadily over the next few years.
Companies are building apps to offer their customers a smooth, engaging experience. The results of that effort are already visible: app downloads and customer spending in apps are growing strongly.
Why do apps matter?
Shopping apps achieve conversion rates three times higher than the mobile web, have a lower abandonment rate, and the average order value in them is higher.
Marketers are working to increase app downloads and encourage users to use them. Marketing is essential in helping users find an app. Specifically, marketing teams focus on discovery (getting new users to find an app) and engagement (getting users who have already installed an app to actually use it). Let’s look at some key statistics.
- Discovery
61% of users who install apps discover them through digital sources. What share of those sources are ads? 83% are ads
- Engagement
How many smartphone users download an app and then forget they have it on their phone? 3 out of 4 forget about it.
- Abandonment
According to eMarketer, what percentage of users abandon apps within three months? 80% abandon them. That’s why app marketing can help users discover apps and use them more.
At QK Studio we specialize in developing native or hybrid mobile apps, designed to connect you with your customers anytime, anywhere. We’re also a Google Partner, and our team of professionals will be with you at every stage so your new app is a success.
