We are reinventing the management of public services
With over 2 million users nationwide,
we transformed Camuzzi Gas from analog to digital.
A big bottleneck
The heavy reliance on physical offices caused delays, dissatisfaction among both users and employees, and financial losses.
Camuzzi Gas, the country’s largest natural gas distributor—covering 45% of Argentina—faced a series of challenges: overwhelmed offices, cumbersome in-person procedures, and a fragmented digital experience. The pandemic accelerated the need for transformation: with offices closed, 70% of transactions moved online. Although the technological infrastructure managed to support this demand, the experience remained inconsistent across channels.
It was urgent to enable new, more efficient and accessible communication channels.
Change objectives
Humanizing digital interaction,
strengthening the emotional connection with users.
Ensuring a seamless, accessible, and
consistent experience across all channels.
Unify visual language, narrative, and digital behavior through a unique Design System.
Increase operational efficiency and user autonomy in managing their services
An
integrated
experience
It’s a way of thinking about design as a constant, coherent, and accessible flow. From the Virtual Office and the website to the mobile app, the chatbot, the portals, and the Customer Service Platform, everything was redesigned under the same visual, structural, and narrative criteria.
An integrated experience
It’s a way of thinking about design as a constant, coherent, and accessible flow. From the Virtual Office and the website to the mobile app, the chatbot, the portals, and the Customer Service Platform, everything was redesigned under the same visual, structural, and narrative criteria.
Cross-cutting plan
There was a complete dependence on physical offices, delaying the processes.
New institutional website
Virtual Office
BI Dashboards
Customer service platform
Chatbot “Camuzzin”
Specialized portals
Self-management totem
New institutional website
Virtual Office
BI Dashboards
Customer service platform
Chatbot “Camuzzin”
Specialized portals
Self-management totem
Institutional website
Home page
This is the corporate portal that centralizes all products and services, and provides users with useful tools such as the consumption simulator, the chatbot, as well as practical advice and updated news.
Virtual Office
Big Clients
Faced with the challenge of managing expenses in the industry, we developed an exclusive platform that allows you to request reports and make online payments quickly and securely.
Virtual Office
Homes and Businesses
We designed an exclusive space to simplify life for our users, bringing all Camuzzi Gas services to the comfort of their homes, without the need to visit physical offices. It allows users to make all kinds of inquiries, sign up for new services, cancel existing ones, and request assistance.
Physical space
Self-Management Totem
We’ve brought all the benefits of the Virtual Office to a modern self-service kiosk, installed in our physical offices, so anyone can manage their account quickly, independently, and without having to wait in line. This device offers a simple and intuitive experience, allowing you to perform key tasks—such as checking balances, paying bills, or updating information—with the same efficiency and convenience as in the digital environment.
Customer Service Platforms
We designed an intuitive system that centralizes all the necessary tools so that agents can provide agile and efficient service.
We created an integrated environment for contact center operators and sales management, with a unified view of data, history, and active processes. The front-end development was based on a simplified UX approach, accompanied by training for operational staff to ensure its effective adoption.
Digital Marketing
Tableros BI
We worked on the design of Camuzzi’s Power BI dashboards, focusing on unifying the visualization of strategic data for decision-making. This development was supported by Blueflow, the design system we created specifically for the company, ensuring aesthetic consistency, functionality, and alignment with its visual identity across the entire reporting ecosystem.
Enrolled
Specialized portals
Enrollees professionals are an important link in the value chain between the company and users.
That is why we created an exclusive portal to be able to enter and monitor the procedures inherent to its function, speeding up the registration processes and managing to give visibility of the status of its procedures to the end users directly in their Virtual Offices.
Virtual Assistant
Chatbot Camuzzin
We designed a narrative and visual identity to humanize digital interaction, incorporating active employee participation in the creative process. The chatbot was integrated as a personalized assistant, with a constant presence both on the website and in the Virtual Office.
+80%
Satisfied with the procedures carried out in the Virtual Office
24m
Annual interactions
12m
Annual visits to the Virtual Office
Seal of Good Design Argentina
Camuzzín, the character we created at QKStudio for the Camuzzi chatbot, was recognized with the Argentine Good Design Seal, an official award that distinguishes projects for their innovation, quality, sustainability and social impact.
We designed Camuzzín as an empathetic, approachable character who embodies the company’s values. Over time, he became the central figure in a transmedia universe that integrates education, entertainment, and innovation, connecting people with energy in a more human and meaningful way.
Testimony
Results
Advertise on Google. QKStudio is part of the Google Partners network.
Book a call!
Pick a time that works for you.
