The company, a provider of results-driven online marketing solutions, works every day in search of originality and creativity. This time, a passion for soccer found its way into the company, leading it to create the site www.noestansolos.com, which drew more than 54,000 unique visits in less than two weeks.
The site was created weeks before the last two Nacional B matches, which would decide whether River Plate would be promoted back to the top tier of Argentine soccer. The website invited all the “Millonarios” fans to leave a message of encouragement for the team led by Almeyda through Twitter, using the hashtag “#NoEstanSolos”.
More than 27,000 fans left messages. “#GraciasBelgrano for making me so happy! Belgrano gave me everything I ever dreamed of… riber in the B, lol,” “#GraciasBelgrano Instituto-River, what a nice appetizer for the party between Boca and Belgrano,” “#GraciasBelgrano Because the Gallinas’ relegation is a reason to be even more of a Bostero,” “#GraciasBelgrano for making history and showing what riber really is, #Bocateamo,” “#GraciasBelgrano You gave me hours and hours of teasing for the Gashinas. This went down in history” were some of the thousands of messages from fans.
“The idea of taking on a major event started as a test to see how the public would react to the action on the web and on Twitter, so we could then apply it with our clients,” they said at QKStudio.
With more than three years in the market, the company has become a reference point and can now present a new case study that made the rounds of the leading news portals (Playfutbol, Clarín, Canchallena, Olé, Infobae, Minutouno, Terra, DiarioShow and Univisión among others), and was hailed as the most original idea for poking fun at relegated River.
